From Static to Performing: Breathing New Life Into an Overlooked Listing

Metaltex BENELUX had a wide assortment on Bol.com — over 300 SKUs live — but many were inactive or poorly optimized. We identified one listing that matched a seasonal consumer trend (autumn/winter), had strong margin potential, and was visually outdated.

After reworking the listing in October 2024, traffic began rising in November — peaking in December with a 4.0% conversion rate and 100% Buy Box share in both NL and BE.

What We Did

✔ New SEO title & bullet points based on Bol search queries
✔ Refreshed visuals and thumbnails for CTR
✔ Adjusted pricing with margin & Buy Box logic
✔ Created cross-bundle opportunities with similar SKUs
✔ Added structured back-end data for filtering & indexing

A Scalable Strategy for 300+ Products

Metaltex's assortment is broad and includes hundreds of SKUs in different categories — kitchen, laundry, storage, etc. This opens constant opportunities to:

• Create new bundles for seasonal demand

• Launch test listings on lower-volume products

• Monitor performance and scale winners via B2B

In this case, once the product showed stable sales, Bol started purchasing it in bulk — transforming a simple B2C listing into a profitable B2B channel.

The Bigger Picture

This case is only one example among many we’ve optimized. Managing such a large Bol catalog requires:

• Continuous analysis of search behavior

• Performance-based segmentation

• Weekly follow-up on conversions and clickshare

• Collaboration with the sales team to align promos and assortment

We're not just optimizing listings — we’re turning traffic into growth engines.