Our Approach

Marketplace advertising isn’t just about getting clicks — it’s about getting the right clicks at the right cost.

At Nolucard, we manage advertising campaigns designed to increase visibility, sales, and profitability. Whether you're launching a new product or scaling an existing catalog, we align ad strategy with product margins, marketplace logic, and business goals — for both B2C and B2B.

From Amazon PPC to Bol.com Sponsored Products, we structure, monitor, and optimize your campaigns continuously to drive scalable results.

1. Platform-Specific Ad Strategy

Each marketplace requires its own campaign structure, bidding logic, and performance benchmarks. We adapt your ad setup to fit the rules and expectations of each channel.

Amazon

• Sponsored Products, Sponsored Brands, and Sponsored Display

• FBA/FBM-specific campaign priorities

• Ranking-focused vs. profitability-focused campaigns

• Keyword and ASIN targeting strategies

Bol.com

• Sponsored Products setup & account access

• Country-specific segmentation (NL/BE)

• Product targeting by delivery & price position

• B2C and B2B visibility planning

2. Campaign Structuring & Segmentation

We organize your campaigns to allow clarity, control, and accurate performance tracking — avoiding the “all-in-one” mess that burns budget.

• Separation by product line, margin range, or objective

• Match type logic (exact, broad, ASIN targeting)

• Testing vs. scaling structure

• Branded vs. non-branded campaigns

• ACoS/ROAS benchmarks by segment

3. Budget Management & Bid Strategy

We don’t waste your ad spend. Every bid and budget is linked to your actual performance goals — including launch vs. scale phases.

• Initial budget simulation

• Daily cap and max CPC guardrails

• Dynamic bidding strategies

• Margin-adjusted scaling logic

• Forecasting and breakeven mapping

4. Continuous Monitoring & Optimization

We track what works — and optimize weekly. Our process is transparent, performance-driven, and adaptable to market changes.

• Weekly report summary (ACoS, impressions, conversions)

• Negative keyword filtering

• Campaign pausing/reactivation logic

• Bid adjustments by placement or time

• Scaling campaigns based on ROI thresholds

5. Optional: Launch Ad Boost Plans

For brands entering a new marketplace or product, we offer short-term launch-focused PPC campaigns to generate traction quickly — without losing long-term control.

• Product launch PPC packs

• Discovery campaigns with rapid feedback

• Promo synchronization (coupons, discounts, campaigns)

• Day 1 visibility strategy

Why Brands Trust Our Ads

• We run ads that are profitable, not just active.

• We build based on structure — not chaos.

• We speak both strategy and numbers.

• We’ve run campaigns on our own products, and we know what works.

Let’s Scale Your Visibility — Profitably

Your product deserves to be seen — by the right buyers, at the right time, with the right bid.
Let’s build PPC campaigns that fuel your brand’s growth.

👉 Contact us to schedule a free PPC audit or launch call.