Our Approach

Your catalog is one of your most powerful growth levers.
At Nolucard, we help you expand and optimize it based on what actually works in the marketplace — not guesswork.

We analyze real customer behavior, market gaps, and platform trends to help you build better offers, new product variants, or even entirely new lines. From naming and branding to bundle logic and launch feedback loops, we guide your product growth with clarity.

Whether you're an established brand or scaling a niche line, we adapt our recommendations to your business model (B2C or B2B), margin structure, and operational capacity.

1. Market Gap Analysis & Product Ideation

We start by identifying unmet demand or under-served niches within your category — across countries and platforms.

• Competitor product matrix

• Marketplace search data analysis

• High-search / low-competition keyword review

• Price/value gap analysis

• Suggestions for product or bundle concepts

2. Bundle & Variation Strategy

Sometimes, growth comes from repositioning what you already have. We help you combine, simplify, or differentiate your products to better fit buyer logic.

• Bundle logic by use case or audience

• Variation structures (size, color, format)

• B2B vs. B2C offer structuring

• Discount psychology and perceived value

• Visual hierarchy and gallery planning

3. Launch Testing & Feedback Loop

We treat new launches as experiments — with fast feedback and structured testing to confirm product-market fit.

• Soft launch setup on 1–2 channels

• Pricing elasticity tests

• Performance benchmarks (CTR, conversion, ROAS)

• Review monitoring for insights

• Real-time adjustments based on live data

4. Brand Positioning & Visual Guidance

We align your new products with your existing identity — or help you build a new one that resonates.

• Naming structure and brand architecture

• Copywriting direction for new listings

• Visual mockup feedback

• Product packaging feedback (unboxing experience, instructions)

• Sync with advertising & A+ strategy

5. Catalog Expansion Roadmap

Once we’ve identified what works, we help you roll it out — with a concrete plan to expand intelligently across countries and platforms.

• Prioritized product launch roadmap

• B2B vs. B2C SKU separation

• Country-specific adaptation

• Seasonal and trend alignment

• Channel-by-channel rollout strategy

Why Work With Nolucard for Growth Strategy?

• We build on real data — not instincts

• We scale what works before inventing more

• We think product, margin, buyer, and logistics at once

• We apply what we’ve done for our own brands (Lightcove, Cordular)

Let’s Build Products That Actually Sell

We help you create offers that align with your market, your buyers, and your brand — not just “more SKUs.”
Let’s turn insight into scalable product growth.

👉 [Contact us] to start your product audit and catalog expansion plan.