Our Approach

A successful marketplace launch requires more than just uploading your products — it requires a deep understanding of the platform, the target market, and your unique brand positioning. At Nolucard, we help brands launch across both generalist and niche marketplaces with strategies designed to scale.

We specialize in tailored launches for B2C and B2B brands, adapting to your sector, pricing model, and operational structure. Whether you're targeting Amazon, Bol.com, or category-specific platforms like MediaMarkt or MediMarket, we craft a launch plan that sets you up for real growth.

1. Full Account Setup & Compliance

We handle all administrative and technical setup required for your launch, ensuring everything is aligned with marketplace requirements and regional regulations.

• Account creation for Amazon, Bol.com, Etsy, Cdiscount, or niche platforms

• Business verification, tax settings, and return logistics setup

• Brand registry and IP protection

• Marketplace compliance audit (category eligibility, SLAs)

2. Catalog Structuring & Product Feed Setup

Your catalog is the foundation of your success. We structure your product data and variations to maximize visibility, clarity, and control.

• Category assignment and product type matching

• SKU logic and feed formatting

• Bundling and variation strategy

• Attribute mapping based on platform logic

3. Market-Specific Launch Planning

We tailor your strategy to the country you're targeting — adapting for language, buyer expectations, logistics, and competition.

• Language-specific keyword & copy planning

• Local delivery SLAs and warehouse logic

• Price positioning by market

• Product eligibility and legal constraints

4. Channel-Specific Strategy

Different platforms have different rules. We adapt your go-to-market approach based on the logic and buyer behavior of each marketplace.

Amazon / Bol.com

• Fulfillment strategy: FBA, FBM, Vendor, Bol B2B

• Prime or fast-delivery eligibility

• Category approvals & A+ content setup

• Launch reviews, ads, and visibility triggers

Vertical Marketplaces

• Electronics: MediaMarkt, Coolblue

• Medical & Health: MediMarket, Newpharma

• Home & Furniture: ManoMano, Conforama

• Other niches: Decathlon, Faire, Collect & go, Wayfair, Etsy

We conduct platform-specific research before any launch and align our strategy to buyer logic, delivery models, and content structure.

5. Timeline, Milestones & Growth Plan

We don’t just launch — we plan for the long term. Our roadmap includes pre-launch preparation, go-live checklists, and 3–6–12-month growth phases.

• Launch calendar with milestones

• Pre-launch checklist (content, pricing, inventory)

• KPI setting and performance baselines

• First-phase ad planning (if applicable)

Why Work With Nolucard for Marketplace Launches?

• Deep category adaptation – From high-ticket interior design to daily-use consumer goods

• Flexible model handling – FBA, FBM, Vendor, B2C, or B2B

• Real brand experience – We’ve launched and scaled our own brands (Lightcove, Cordular)

• Local & platform knowledge – From Amazon policies to niche European platforms

Ready to Launch? Let’s Make It Count.

Don’t risk a weak launch. With Nolucard, your products go live on the right platforms, at the right time, with a clear plan and strong execution.
We launch brands to win — not just to exist.

👉 Contact us for a personalized launch plan.