Our Approach

A great product doesn’t sell itself — especially on marketplaces.
To drive traffic and convert browsers into buyers, your listings need to be clear, search-friendly, and visually convincing. At Nolucard, we create product listings that balance marketplace SEO, conversion logic, and brand identity — adapted for both B2C and B2B formats.

We align every content element — from titles and bullets to visuals and packaging — with the buying behavior of your target audience and the logic of each platform.

1. Marketplace SEO & Copywriting

We start with keyword research based on real buyer searches and tailor copy to match both algorithm and buyer expectations — while keeping your brand voice consistent.

• High-impact SEO titles

• Optimized bullet points (key features, benefits, objections)

• Back-end keyword metadata

• Country-specific term adaptation (DE/FR/NL)

• CTA wording based on buyer intent

2. Enhanced Visual Content & Gallery Strategy

Visuals are the first thing buyers see — and the last thing they remember. We guide your content to be both platform-compliant and brand-aligned.

• Image sequencing strategy (gallery order + role)

• Visual mockup guidelines (use, scale, brand feel)

• Lifestyle vs. technical balance

• Zoom, infographics, icons

• A+ Content / Enhanced Brand Content structure & copy

3. Localization & Transcreation

We adapt content not just linguistically, but culturally — ensuring your listings feel local, not just translated.

• Product title adaptation by region

• Keyword remapping (not direct translation)

• Local compliance language (e.g. “TVA incluse”, “leverbaar binnen 24u”)

• Tonality matching (NL vs. FR vs. DE buyer tone)

4. Packaging & Offer Presentation

We help you present your product offer clearly, from bundle content to packaging visuals — crucial for B2B listings and multi-unit sets.

• Box content breakdown

• Comparison tables (vs. competitors or other variants)

• Bullet proofing for returns or confusion

• Unboxing and delivery expectation copy

• Optimized visual display of multi-pack or kits

5. Platform-Specific Guidelines & Compliance

Each platform has its own listing rules and formats. We ensure your content respects these — and leverages them to gain visibility.

• Amazon (A+ layout, bullet structure, media slots)

• Bol.com (Title length, bullet logic, image order)

• Vertical marketplaces: alignment with platform tone and specs

Why Our Listings Convert

• SEO built from real data. Not random keywords — but what real people search for.

• Conversion-focused. We build with psychology, clarity, and hierarchy.

• Adapted per channel. Each listing is made for its platform — not copy/pasted.

• Visual & copy synergy. The image tells the story — the copy confirms it.

• Experience-backed. We’ve built listings for both our own brands and large B2C/B2B sellers.

Want Listings That Actually Sell?

Whether you're launching a new product or scaling an existing one, your listing is your best salesperson. Let us make sure it performs.

👉 Contact us to audit or create your listings.