Our Approach

Our audit process is rooted in research, marketplace logic, and hands-on experience. We don’t just look at your current listings — we analyze your products, niche, competitors, and market potential across each platform, region, and customer type.

Here’s how we do it :

1. Market & Category Mapping

We identify where your brand fits — and where it could lead. Our research covers the market size, trends, competitors, and platform-specific category structures across Amazon, Bol.com, and Cdiscount.

• Niche and sub-category analysis

• Growth trends and seasonal insights

• Competitor positioning and reviews

• Buyer personas by channel (B2B vs. B2C)

2. Keyword & Opportunity Research

Visibility starts with the right search terms. We perform in-depth keyword analysis using marketplace-specific tools to uncover the terms your customers are actually using — and the ones your competitors are missing.

• High-volume keyword discovery

• Long-tail & local variations

• Keyword gap analysis

• Relevance vs. conversion balance

3. Pricing & Margin Feasibility

Pricing is a balancing act. We analyze competitor pricing, category standards, and your own cost structure (including FBA/FBM/Vendor or B2B logistics) to ensure your pricing works — not just to sell, but to profit.

• Fulfillment model breakdown (fees, margin impact)

• Net profit simulation by product

• Competitive pricing benchmarks

• Discounting & bundling strategy evaluation

4. Listing & Content Review

We audit your product listings across each platform to evaluate SEO structure, conversion performance, and brand consistency.

• Title & bullet optimization

• Gallery image review

• A+/Enhanced Content audit

• Marketplace compliance & localization check

5. Actionable Strategic Plan

Every audit ends with a clear, prioritized roadmap. We give you recommendations by channel, by product line, and by customer type — with both short- and long-term action points.

• Fixes & quick wins

• Strategic shifts by platform

• Product or market expansion suggestions

• Positioning and messaging adjustments

Why Choose Nolucard for Your Audit?

Marketplace-first perspective: We're 100% focused on marketplaces like Amazon and Bol — not general ecommerce.
Real brand experience: We’ve built and grown our own brands (Lightcove, Cordular) — we know what it takes.
Custom, not copy-paste: Each audit is fully adapted to your product, category, and goals.
B2B and B2C capable: Whether you're selling direct-to-consumer or to trade clients, we know how to structure marketplace success.

Get Started with a Strategic Audit

Ready to take a serious look at your marketplace potential?
Let’s map out your opportunities with a custom audit built for your brand and your market.

👉 Contact us to book your audit or schedule a free discovery call.