Turning Search Data Into Product Opportunities

Metaltex BENELUX manages over 300 SKUs on Bol.com. While that provides scale, it also creates a challenge: where to focus? We approached this by using Bol.com’s own Zoektrends tool to track real-time consumer interest across key product categories.

We analyzed terms such as:

• droogrek (4,359 monthly searches)

• wasrek inklapbaar (1,020)

• droogtoren, wanddroogrek, and droogmolen camping

These terms were then grouped and scored based on volume, seasonality, and competition, giving us a clear roadmap of where to act.

Finding Untapped Niches

Beyond general keywords, we drilled into long-tail and subcategory terms. For example, we identified a niche like:

• "droogrek hangend" (wall-mounted drying racks)

This term had:

• Solid search volume

• Consistent seasonal peaks

• Relatively low product competition

This opened the door to a new product suggestion backed by both search demand and low saturation — a true data-led opportunity.

What We Did

✔ Built a keyword database across drying & laundry categories
✔ Clustered keywords by buying intent & sub-niche
✔ Highlighted 20+ opportunities, including missing SKUs
✔ Created roadmap of quick wins vs. long-term R&D
✔ Launched new product listings aligned to search trends
✔ Proposed new bundles and copy rewrites based on queries

Strategic Catalog Management with Search Data

This work was part of our ongoing support for Metaltex BENELUX on Bol.com. Our approach helps turn a wide assortment into a focused growth engine, identifying where the market is headed next — and ensuring our catalog evolves with it.

Every listing isn’t just an item — it’s a response to demand.