Amazon FR: A High-Potential Yet Untapped Channel

With over 39.1 million monthly users in France alone, Amazon.fr offers massive visibility and growth potential — particularly in the homeware category. While Metaltex had a strong B2B and Bol.com presence, Amazon France remained underutilized.

Our audit aimed to map out this opportunity clearly, with real sales data and a structured plan.

Step 1: Market Analysis & Competitor Benchmark

We analyzed direct competitors in two categories: Drying Racks and Kitchen Accessories.

Key findings included:
✔ Competitors like Leifheit generating over €85K/month
✔ Products like HOMIDEC selling 2,000 units/month at €34
✔ Listings using advanced content (A+ pages, reviews, SEO titles)
✔ Strong market traction for non-premium but well-presented brands

Step 2: Marketplace Model Review

We evaluated different approaches for Metaltex:

• FBA: Full Prime access + scalable logistics for volume SKUs

• FBM: Feasible for bulky SKUs or niche references

• B2B: Amazon Business opens bulk purchasing from professionals (currently underused)

Our conclusion: A hybrid model (FBA + B2B) is optimal, paired with pricing strategy to avoid internal Metaltex competition (with resellers).

Step 3: Product Opportunity Scouting

We identified clear gaps and high-ROI potential products for a launch:
✔ Drying racks in trending formats (compact / foldable)
✔ Kitchen items below €40 with strong search volume
✔ High-ticket SKUs with existing Bol traction

Step 4: Strategic Roadmap

We delivered a step-by-step launch roadmap:

1. Create branded account with registry

2. Select SKUs based on FBA/FBM fit and margin

3. Build high-converting listings (SEO + visuals)

4. Pilot advertising with ACoS target

5. Evaluate B2B volume pricing per product

6. Replicate top Bol performers on Amazon.fr

Outcome

Metaltex FR now has a clear and actionable entry strategy for Amazon FR — covering logistics, product targeting, and advertising.