The Nolucard Story: A Natural Next Step

Nolucard didn’t start with a business plan or a flashy launch.
It started with one person — me — working late nights on my own brands after full days at the office.

For about a year, I worked at Metaltex Belgium as their e-commerce developer, focused on platforms like Bol.com and Amazon. I was deeply involved in listing optimization, catalog expansion, keyword strategy, content creation — everything needed to grow a product online.

But after hours, I was applying those same skills to my own projects.

Building Brands on the Side

What started as curiosity quickly became real. I launched Lightcove, a premium lighting brand, and later Cordular, a modular high-ticket furniture concept. I learned how to:

• Build and design Shopify stores

• Scale ads across Pinterest and Google

• Rank on Etsy through SEO and smart listings

• Source quality products, manage logistics, and create scalable offers

These weren’t just experiments — they were brands that began generating meaningful revenue.

And they gave me proof: I could build, optimize, and scale e-commerce businesses from the ground up.

From Employee to Founder

Eventually, something had to give.

Managing clients at work and products at home became too much to juggle. I had the skills, the experience, and the case studies. All that was missing was the structure.

So I launched Nolucard — a marketplace growth agency designed for brands ready to unlock their full online potential, both in B2C and B2B.

Rather than leaving everything behind, I transitioned Metaltex from employer to first client — an ideal match, since I already knew their catalog, structure, and growth potential.

The Mission Behind Nolucard

Nolucard isn’t a generic e-commerce service provider.
It’s an agency with a clear vision:

• Specialize in marketplaces — not just ads or SEO, but everything that makes listings succeed

• Offer tailored, channel-specific support for Amazon, Bol, Cdiscount, Etsy, and more

• Understand the difference between B2B and B2C logic, and help brands scale across both

• Act as a real growth partner — not just a contractor for tasks

• And most importantly: build a team that brings this vision to life, long-term

I know what it’s like to build something from nothing.
I know what works — and what doesn’t — because I’ve been in the operator’s seat.

Looking Ahead

Nolucard is still young, but its foundations are solid:
Real results. Real brands. Real strategy.

Now, I’m focused on growing our client base, expanding our services, and surrounding myself with people who believe in this mission.

We don’t just help brands exist online —
We help them perform, stand out, and scale sustainably across the right channels.

If you’re a brand with potential, or an expert who shares the same vision — let’s connect.