Cordular Brand Launch

In June 2025, I officially launched Cordular, a new high-ticket brand in the home decor space. The concept? A modular, cozy floor-style sofa made for flexible living and design lovers.

To set the tone, I organized a full-scale brand photoshoot on the rooftop of YUST Hotel in Liège, with a stunning view over Guillemins Station — one of Belgium’s most iconic pieces of architecture.

I wanted Cordular’s launch to be more than a product drop — it had to tell a story from the start.

The Setup: Rooftop, Creators, and Cords

The shoot brought together everything I believe in when it comes to launching a modern DTC brand:

• A terracotta Cordular sofa staged in natural light

• The Guillemins in the backdrop, adding depth and urban contrast

• A professional photographer for premium visuals

• Models and micro-influencers to create both editorial and lifestyle content

• A bright summer day that tied everything together with warmth and energy

We captured both polished shots and casual, real-life moments — the kind of content that works across a Shopify store, social media, and launch campaigns.

Ambitions

Cordular isn’t just a product — it’s the foundation of a long-term vision.

The plan is to grow the brand through multiple channels:

• A B2C presence through Shopify, Instagram, Pinterest, and TikTok

• Strategic B2B partnerships with interior designers and hospitality clients

• Listings on curated marketplaces to reach wider audiences

• And eventually, a hybrid showroom concept where people can test the product IRL

This first shoot was the beginning of a content-driven roadmap for Cordular — and I’m just getting started.